A 1921 advertisement for the Keeley Institute, a for-profit treatment center for alcohol addiction.
The Keeley Institute operated from 1879 to 1965. The 1921 ad depicts a content woman sewing while a child plays nearby, proclaiming that “The Beautiful Romance of life never blooms in the morass liquor or drug addiction.” The ad included a “giveaway”: free sewing needles and a needle threader.