Excerpt from a 2011 oral history interview with Ed Ruscha about modern art in Los Angeles.

Associated with the West-Coast variation of pop art, Ed Ruscha was among the artists who developed its characteristic themes and styles. Ruscha’s early interest in advertising logos led him to focus on the dynamic impact of words themselves to communicate meaning to the viewer. In this interview, Ruscha discusses an exhibition organized by Walter Hopps, curator at the Pasadena Museum of Art.