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A series of drawings for the proposed coat of arms of New Netherland, 1630.

These drawings were proposed coats of arms for New Netherland and New Amsterdam in 1630. The use of the beaver represented the trade in beaver furs. The lions and white crosses were references to the coat of arms of old Amsterdam. The letters GWC represent the West India Company (Geoctroyeerde Westindische Compagnie in Dutch). The crown represented the Imperial Crown of the Holy Roman Empire, which ruled the Netherlands. The far right seal was accepted to represent New Netherland, but ultimately both the left and central seals were rejected for the city of New Amsterdam.