[Letter from Eduardo Morga to Joseph Coors with flyer and press release - 1977-08-30]
- Image
- View Full Item
- Created Date
- 1977-08-30
- Description
Letter from Eduardo Morga, LULAC Nation President, to Joseph Coors, President of Adolph Coors Company, dated August 30, 1977. The letter discusses recent communications with Coors regarding Joe Benites and use of LULAC and its members in Coors commercials. Attached to the letter are a "Boycott Coors Beer!" flyer and a LULAC press release stating the Coors Company is using LULAC's name without consent and the organization does not support their practices.
8 p. : col. ill. ; 28 cm.
- Creator
Morga, Eduardo
- Partner
- The Portal to Texas History
- Contributing Institution
- Houston Metropolitan Research Center at Houston Public Library
- Subjects
- People - Ethnic Groups - Hispanics
Business, Economics and Finance
Social Life and Customs - Clubs and Organizations
Adolph Coors Company
League of United Latin American Citizens
Boycotts
LULAC
Protests
Coors, Joseph, 1917-2003
Benites, Joseph R
Advertising - Type
- text
- Language
- English
- Rights
- The contents of The Portal to Texas History (digital content including images, text, and sound and video recordings) are made publicly available by the collection-holding partners for use in research, teaching, and private study. For the full terms of use, see https://texashistory.unt.edu/terms-of-use/
- Chicago citation style
- Morga, Eduardo. [Letter from Eduardo Morga to Joseph Coors with flyer and press release - 1977-08-30]. 1977-08-30. Retrieved from the Digital Public Library of America, https://texashistory.unt.edu/ark:/67531/metapth251637/. (Accessed December 7, 2023.)
- APA citation style
- Morga, Eduardo, (1977-08-30) [Letter from Eduardo Morga to Joseph Coors with flyer and press release - 1977-08-30]. Retrieved from the Digital Public Library of America, https://texashistory.unt.edu/ark:/67531/metapth251637/
- MLA citation style
- Morga, Eduardo. Retrieved from the Digital Public Library of America <https://texashistory.unt.edu/ark:/67531/metapth251637/>.