Genora 1/35 Oral Contraceptive
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- Created Date
- ca 1987
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Rugby Laboratories, Inc. of Rockville Centre, New York, produced this Genora 1/35 brand oral contraceptive around 1987. The 21-pill blister pack is contained inside a clamshell-shaped plastic compact case. The packaging contains a pamphlet with illustrations of various women with the claim “manufactured with 25 years of norethindron/estrogen combinations experience.” Another insert touts the low cost of Genora as compared to the brand-name Ortho-Novum.
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- Rugby Laboratories, Inc
- Chicago citation style
- Rugby Laboratories, Inc. Genora 1/35 Oral Contraceptive. ca 1987. Retrieved from the Digital Public Library of America, http://collections.si.edu/search/results.htm?q=record_ID%3Anmah_1062906&repo=DPLA. (Accessed June 18, 2019.)
- APA citation style
- Rugby Laboratories, Inc, (ca 1987) Genora 1/35 Oral Contraceptive. Retrieved from the Digital Public Library of America, http://collections.si.edu/search/results.htm?q=record_ID%3Anmah_1062906&repo=DPLA
- MLA citation style
- Rugby Laboratories, Inc. Retrieved from the Digital Public Library of America <http://collections.si.edu/search/results.htm?q=record_ID%3Anmah_1062906&repo=DPLA>.