Tri-Leven 28 Oral Contraceptive
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- Created Date
- ca 1985
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Berlex Laboratories, Inc. of Wayne, New Jersey, produced this Tri-Leven 28 brand oral contraceptive around 1985. The monthly dosage of 28 pills consists of 6 brown, 5 white, 10 yellow, and 7 green tablets in a blister pack. The blister pack is contained in a grey compact case. Included in the physician’s sample was a booklet entitled “What you should know about your new oral contraceptive” that has a profile image of a woman with flowers in her hair on the cover.
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- Berlex Laboratories, Inc
- Chicago citation style
- Berlex Laboratories, Inc. Tri-Leven 28 Oral Contraceptive. ca 1985. Retrieved from the Digital Public Library of America, http://collections.si.edu/search/results.htm?q=record_ID%3Anmah_1062900&repo=DPLA. (Accessed November 16, 2018.)
- APA citation style
- Berlex Laboratories, Inc, (ca 1985) Tri-Leven 28 Oral Contraceptive. Retrieved from the Digital Public Library of America, http://collections.si.edu/search/results.htm?q=record_ID%3Anmah_1062900&repo=DPLA
- MLA citation style
- Berlex Laboratories, Inc. Retrieved from the Digital Public Library of America <http://collections.si.edu/search/results.htm?q=record_ID%3Anmah_1062900&repo=DPLA>.