GIF IT UP 2015



Before you get GIFing, make sure you follow the competition’s guidelines and rules:

  • Entry is free via the submission form.
  • Each entrant can submit up to three GIFs for the competition.
  • Each individual entry must include one piece of digital content that is available online via,,, or
  • All source material must be available for free and legal reuse (i.e., the item has a Creative Commons license that does not restrict the creation of derivatives, or is in the public domain, has no known copyright, or is openly licensed).
  • Entries submitted to the GIF IT UP competition containing public domain material grant the competition organizers the right to assign a CC-BY 3.0 license to this work. Entries containing Creative Commons-licensed content will be assigned a Creative Commons Attribution-NonCommercial 4.0 International license (CC BY-NC), unless the source has an SA component to the license, in which case the same license will be applied.
  • Size must be no larger than 2MB and no more than 540 pixels wide (Tumblr limit).
  • Entries will be judged by external judges, their decision is final and no correspondence will be entered into.
  • The organizers reserve the right to disqualify works that breach third party intellectual property rights, contain language or imagery that is offensive or obscene, or material that is confidential or invasive of personal privacy, or infringes the rights of any other person.
  • In uploading your entry you give permission for DigitalNZ, DPLA, Trove, Europeana, and the competition’s judges to post your work to the competition’s Tumblr site, promote via the organizations and judges’ other online channels, and adapt for other possible promotional and editorial purposes.
  • To be eligible for the student awards, you must be enrolled at a New Zealand primary, intermediate or secondary school, or provide confirmation that you are home schooled.
  • For entrants to the National Archives (US) GIF Challenge, please review the additional terms and conditions of the National Archives Foundation.
  • Lastly, we encourage you to be aware of those with impaired vision when making your GIF. Consider slowing down the animation and providing descriptive contextual information with your entry.

Note: rules and guidelines last amended on October 21, 2015 to include additional terms from the National Archives Foundation.

The submission form for GIF IT UP 2015 closed on Saturday, November 21 at 5:00 PM Eastern. Thank you so much to those who entered! We’re currently in the process of judging the submissions, and the winners will be announced soon. To vote for the people’s choice award, visit the GIF IT UP 2015 Tumblr and like your favorites. The GIF with the most likes will win a special prize!