• "NBC Radio Center Theatre in New York," 1940s or 1950s. Courtesy Georgia State University Libraries, Special Collections, via Digital Library of Georgia. 

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    "NBC Radio Center Theatre in New York," 1940s or 1950s.
    • Date
    • 1940/1959
    • Description
    • The front marquee of NBC Radio's Center Theatre in New York. A number of automobiles are seen on the street in front of the building. Local identification number: M004_3143. WSB Radio Records, SERIES VI: Audio-Visual Materials and Artifacts, 1920-198... more
      The front marquee of NBC Radio's Center Theatre in New York. A number of automobiles are seen on the street in front of the building. Local identification number: M004_3143. WSB Radio Records, SERIES VI: Audio-Visual Materials and Artifacts, 1920-1985. less
    • Rights
    • Http://rightsstatements.org/vocab/InC-EDU/1.0/. Cite as: M004_3143, WSB Radio Records, Popular Music and Culture Collection, Special Collections and Archives, Georgia State University Library. This Item is protected by copyright and/or related rights... more
      Http://rightsstatements.org/vocab/InC-EDU/1.0/. Cite as: M004_3143, WSB Radio Records, Popular Music and Culture Collection, Special Collections and Archives, Georgia State University Library. This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. In addition, no permission is required from the rights-holder(s) for educational uses. For other uses, you need to obtain permission from the rights-holder(s). less
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    • Digital Library of Georgia
    • Contributing Institution
    • Georgia State University. Libraries. Special Collections

  • "Johnny Mercer at NBC microphone," 1940s. Courtesy Georgia State University Libraries, Special Collections, via Digital Library of Georgia. 

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    "Johnny Mercer at NBC microphone," 1940s.
    • Date
    • 1940/1949
    • Description
    • Johnny Mercer publicity photo holding cigarette at NBC microphone, ca. early-1940s. Local identification number: M001_348. Johnny Mercer Papers, Special Collections and Archives, Georgia State University Library.
    • Rights
    • Http://rightsstatements.org/vocab/InC-EDU/1.0/. Cite as: M001_348, Johnny Mercer Papers, Popular Music and Culture Collection, Special Collections and Archives, Georgia State University Library. Copyright to this item is owned by its creator. Items m... more
      Http://rightsstatements.org/vocab/InC-EDU/1.0/. Cite as: M001_348, Johnny Mercer Papers, Popular Music and Culture Collection, Special Collections and Archives, Georgia State University Library. Copyright to this item is owned by its creator. Items may be used for scholarship, educational, and personal use. Additional uses will require permission of the rights holder. less
    • Partner
    • Digital Library of Georgia
    • Contributing Institution
    • Georgia State University. Libraries. Special Collections

  • "CBS Studios at Columbia Square in Hollywood." Courtesy Califonia Historical Society, via University of Southern California Libraries. 

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    "CBS Studios at Columbia Square in Hollywood."
    • Description
    • Photograph of the CBS Studios at Columbia Square in Hollywood, [s.d.]. The large studio building can be seen in the background. It is composed of several rectangular sections and has a flat roof. The letters CBS appear on the side of the building at ... more
      Photograph of the CBS Studios at Columbia Square in Hollywood, [s.d.]. The large studio building can be seen in the background. It is composed of several rectangular sections and has a flat roof. The letters CBS appear on the side of the building at center. An American flag and several trees line the street in front of the building. A line of automobiles is visible in front of the building as well. The paved road across the image in the foreground. At traffic light and a bell marking the site of hte El Camino Real are visible on the street corner at left. less
    • Rights
    • Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California
      Send requests to address or e-mail given. Phone (213) 821-2366; fax (213) 740-2343.
      USC Librarie... more
      Digitally reproduced by the USC Digital Library; From the California Historical Society Collection at the University of Southern California
      Send requests to address or e-mail given. Phone (213) 821-2366; fax (213) 740-2343.
      USC Libraries Special Collections
      Doheny Memorial Library, Los Angeles, CA 90089-0189
      Specol@usc.edu less
    • Partner
    • University of Southern California. Libraries
      California Historical Society
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    • California Historical Society

The first regularly scheduled newscast began in 1926 on the National Broadcasting Company (NBC).The network was formed by General Electric, Westinghouse Electric, and the Radio Corporation of America (RCA). Though NBC originally began as a scheme to sell more RCA radios, it soon became a profitable entity in and of itself.

NBC was the first permanent radio network, broadcasting primarily on the East Coast. It began with two networks: "red," which focused on entertainment and music, and "blue," which only carried news. This breakdown was duplicated on the West Coast a year later, in "orange" and "gold" with largely the same program lineup. The now universally identifiable NBC chime later debuted in 1929 as a way to fulfill a requirement by NBC's broadcast license to present its station identification.

NBC quickly became the broadcasting giant, earning nearly $2.2 million in profits in 1930 alone (roughly $31 million in 2014 dollars). The network was up against its main rival CBS, which began its own radio newscast just a few months after NBC. NBC’s success didn’t come without legal issues, however. In 1939, the newly formed Federal Communications Commission (FCC) launched an antitrust investigation of the network. Four years after the FCC ordered RCA to get rid of NBC entirely, the company opted to sell off its entire “blue” network in 1943. That "blue" network would later become known as the American Broadcast Company (ABC).