In the Stands
Even with the new stadium, Braves game attendance lagged far behind that of Boston's perenially popular American League team, the Red Sox. However, the Braves did boast a loyal corps of fans who supported the team, season after season.
To boost ticket sales, publicity director Billy Sullivan—future owner of the Patriots professional football team—introduced a variety of new marketing strategies, including night baseball games featuring players wearing special satin uniforms to increase visibility, fan appreciation days, and the first color highlight films.